SEO is a broad topic that includes many different categories. One often overlooked SEO category is local SEO. Let’s examine this in greater detail and why it is important.
What is Local SEO?
Local SEO refers to search engine optimization that targets users within a certain area. It includes many different rules, all for the purpose of improving your website visibility among local residents.
Why Local SEO is Important
It is estimated that 46% of Google searches are from users seeking local information. This subset of users could be part of your primary customer base, as they reside in the same area as your business. This means businesses should work on their local SEO if they wish to promote themselves to the users most likely to purchase their products or use their services.
For example, if your business is based in Houston, you should focus on your Houston SEO. This will help Houston residents find your business easily and potentially improve your sales or conversions.
How to Improve Your Local SEO?
There are many different ways to improve your local SEO. You can:
- Create a Google My Business account
- Encourage positive reviews from customers
- Optimize your website for voice search
- Create content based on local events or news stories
Getting Help With Your Local SEO
Improving your local SEO entails many different tasks. You can get assistance with such tasks by reaching out to SEO-Exchange, LLC. Our experts can help optimize your local SEO to compete with other businesses in your area. Please get in touch with us to learn more about how we can help you.