Organic Search Optimization
When medical consumers in your area have many doctors’ offices who can provide their care, how can you increase the chances that they will select you? Increasingly, doctors realize that having their services prominently displayed on page 1 of Google is key to increasing their patient roster. By working with SEO-Exchange, who will develop a thorough and accountable SEO strategy to target the right customers, physicians can make sure that their specialty, patient philosophy, and goals for patient care are transparent to website visitors. Some of the effective techniques we use include:
- White Hat SEO
- Pay-Per-Click Services
- Social Media Postings
- Website Optimization
- Powerful and Relevant Backlinks
- Powerful Directory Links
- On-Site Strategies such as Technical SEO
- Off-Site Strategies
Paid Search Marketing
While ideally, consumers will increasingly find your website on their own, organic growth of your client base can be time-consuming. One of the best ways to increase visibility for your physician site is to use paid advertising that people see before other SERPs. Pay-Per-Click or PPC advertising is an ethical way to effectively position your medical practice. With years of experience in the field, SEO-Exchange will put our technical expertise and knowledge to work for you to create just the right sponsored ads.
Mobile Search Optimization
Even when looking for a doctor, over 50% of Google users conduct research on their smart phone or tablet. An effective website is responsive so that it looks great on any device that viewers are using, while encouraging visitors to stay longer – behavior that Google rewards after recent algorithm updates by increasing your position in search engine results. SEO-Exchange will design and manage your site so that potential clients find you in search results and delight them when they open your site, regardless of whether they are using a laptop, cell phone, or tablet.
The purpose of having an SEO professional work with your medical site is to not only increase visibility but to increase patient roster. Through monthly reports, we show you how your program strategy is working and can even show you hard numbers about where visitors and clients are coming from, be it a landing page, online form, social media post, or phone call. We realize that a modern medicine practice is a business, and our systems offer the accountability you expect for your investment.