Pay-per-click advertising is a popular internet marketing strategy in which advertisers pay publishers each time one of their ads are clicked. This marketing strategy has been evolving rapidly in recent years. Let’s examine some of the ways it is being used in 2021.

1. Market Testing Product Ideas

Launching a new product can be a risky move for any brand. There is always a chance of your product failing to find its target audience or catching on. PPC advertising can help you market test your product ideas before spending time and money developing them.

This PPC trial and error process can help you determine which product ideas are likely to be successful, and which ones to stay away from.

It’s no secret that SEO is always changing. Google is continually adding new rules to SEO or changing how it prioritizes existing ones. Let’s examine 3 SEO trends taking off in 2021 and how they work.

1. Voice Searches

Most websites choose keywords for their content according to the search terms users type into search engines. However, voice searches are becoming increasingly common in 2021. This isn’t surprising given the rise of voice-activated virtual assistants such as Google Assistance, Apple’s Siri, and Amazon’s Alexa. This means a significant percentage of internet searches are now voice searches. Websites that wish to accommodate this trend should target keywords that are likely to be voice-search friendly.

Any business that wishes to get ahead in the digital era must maintain a presence on social media. Some reasons why social media is important for businesses include:

Keeping your Digital Presence Alive

Promoting your business online is about maintaining customer interest. If you run business pages on different social media pages, it is vital to post content regularly to remind customers of your brand. This content should be unique and offer readers value to draw interest. Many businesses follow regular posting schedules to ensure they are meeting a quota of promotional content each month.

Increasing Traffic to Your Website

You can pay for ads to draw traffic to your business website. However, you can also generate a fair amount of traffic by directing visitors from your social media pages. This offers cost-effective solutions for businesses that would like to promote their website, but without paying for ad services.