The Important Role Word Of Mouth Referrals Play In Your Houston Social Marketing Plan

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Facebook, Twitter & LinkedIn Bring New Dimension To Social Media Marketing In Houston

Word of mouth marketing can arguably be described as one of the very best promotional tactics. Why? Because every consumer wants to buy a product or service based on the input received from a trusted source. The onset of social media marketing has brought the concept of word of mouth marketing to entirely new heights. Using sites such as Facebook, Twitter, LinkedIn and the like gives former customers the ability to tell everyone within their social media network how great (or not so great) any particular company is, all with a few simple keystrokes.

Key Ways To Enhance Word Of Mouth Marketing With Your Houston Social Marketing Strategy

Are you ready to start leveraging the benefits that word of mouth referrals can play in your Houston social marketing strategy? Start with your own personal network. The best likes and followers your business can have on its Facebook, LinkedIn and Twitter pages are likely to be your real friends, family and close business associates. This inner circle should always be the first people you reach out to once your online social media accounts have been set up.

Of course, reaching out to your personal list of contacts isn’t the only way to build up your business’s word of mouth referrals.

Consistently post on all of your various social media sites to get the word out to your followers (and their followers) about your business! Here are some ideas:

  • Write and link to your own content – always think high quality content that your customers will find truly useful.
  • Link to relevant industry news and articles – include your own opinion and ASK followers for their opinion as well.
  • Post images and videos (that relate to your business). Studies have shown that posts with images receive as much as 50% more engagement on Facebook!
  • Ask questions, create surveys and run contests on your social media pages – offer good incentives that your customers will find valuable.

A steady stream of posts and updates that followers appreciate will keep your business on your consumers’ radar and makes them more likely to refer your business when someone they know is sourcing services and products that your company offers.

How To Deal With Negative Feedback

Unfortunately, it’s no secret that word of mouth marketing, while invaluable when positive, can prove costly when those posting online about your company aren’t exactly satisfied customers.

While you can’t stop your social marketing community from ever saying negative things about your organization, it’s important to always have a plan of action ready to effectively minimize impact within the rest of your online followers. The best damage control approach? When a negative comment or post does come to your attention, address it immediately. Consumers can prove fickle, but in most cases they are forgiving; reaching out to the individual directly and attempting to resolve their issue quickly can help reinforce your commitment to customer service excellence and (hopefully) convince them to once again begin singing your business praises to their online network.

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