It’s no secret that SEO is always changing. Google is continually adding new rules to SEO or changing how it prioritizes existing ones. Let’s examine 3 SEO trends taking off in 2021 and how they work.
1. Voice Searches
Most websites choose keywords for their content according to the search terms users type into search engines. However, voice searches are becoming increasingly common in 2021. This isn’t surprising given the rise of voice-activated virtual assistants such as Google Assistance, Apple’s Siri, and Amazon’s Alexa. This means a significant percentage of internet searches are now voice searches. Websites that wish to accommodate this trend should target keywords that are likely to be voice-search friendly.
2. Video Content
You may have noticed more and more websites featuring video content on their homepages. This is because adding video content increases the amount of time users spend on your page. This indirectly boosts your SEO, and can lead to higher web traffic. So try making some video content for your brand and embedding the Youtube link for it on your website. It may offer the SEO boost you have been waiting for.
3. Artificial Intelligence
Artificial intelligence or AI has been making waves in a variety of industries around the globe. It is also being applied to SEO in a number of ways. AI can decode complex search engine algorithms and discover which SEO strategies work best. These are tasks that even technical SEO experts struggle with, so AI can be an SEO game changer when used right.
Optimizing Your SEO
Companies that would like to help with search engine optimization should get in touch with SEO-Exchange, LLC. We can help create a SEO Houston strategy for your brand and revamp your website. Please get in touch with us to learn more about our services.