What is SEO?
What is SEO, What does it stand for?
SEO stands for Search Engine Optimization. It is the process of re-structuring a website making it search engine friendly. Search engines such as Google and Yahoo pick this structure up with crawlers and extract links. Then an indexer downloads the website and algorithmically determines keywords for it. SEO strategies encompass the use of metadata, use of h1 or h2 titles, link building, directory submissions, etc. Listings will appear as an organic result. What is an organic search engine result?
The organic result is highlighted in blue. An organic search engine result is basically a listing on a search engine that doesn't require continuous PPC payments. The sponsored search on the top and to the right (highlighted in orange) require continuous payments. They are often called PPC or Pay-Per-Click, and they require payment every time they are clicked on. 86% of search engine users report that they trust organic search results over paid results, and that is why we deliver organic results!
What is PPC? What does it stand for?PPC (Pay-Per-Click) is used by many powerful search engines such as google, yahoo, and msn. It is an advertising system which advertisers pay everytime someone clicks on it, and it will redirect them to their website. Depending on the keyword used, advertisers can pay around $5.00 or higher everytime someone clicks on their ad. (SEO Fact: 86% of search engine users report that they trust organic search results over PPC). See the image below. PPC is highlighted in yellow. What is a crawler? Why does it crawl websites?
Crawlers are the first proccess of cataloguing the web. First, crawlers check links or valide html code. Then a second program called an indexer downloads the website into its own server. A crawler is basically a program on a computer (also called robot) that crawls websites in a methodical manner. It is completely automated and used to provide up-to-date data on search engines such as Google and Yahoo.
What are the names of different crawlers? Who do they belong to?
• Google Crawler belongs to Google. • Yahoo Crawler (Slurp) is the name of the Yahoo Search crawler. • MSNBot is the name of Microsoft's Bing webcrawler.
What is an Indexer? How does it index the web?
An indexer is the second process that search engines use to catalogue the web. First, search engines crawl websites and extract links with a crawler. Then a second program called an indexer downloads the website into its own server. The search engines indexer extracts information from the website, checks its structure, and then algorithmically determines the websites rank for specific keywords. All search engines have a different algorithm.
What is a bounce rate?
Basically a high bounce rate means your website visitors came and left without visiting other pages or left within a specified time. A bounce rate lower than 60 percent is good. Anything above that is bad. A good SEO expert will bring higher more targeted traffic to your website bringing that percentage down and decreasing your bounce rate. Your bounce rate is calculated daily by Google, but the main figure will show an average rate.
Video of bounce rate, directly from Google |
