What Is SEO?

What Is SEO: What Those Three Letters Really Mean

SEO stands for Search Engine Optimization. Search engine optimization is a term that covers a lot of different techniques ranging from content writing to coding and everything in between. No matter what kind of search engine optimization techniques are being discussed, the goal is always the same: to ensure that search engines such as Google, Yahoo!, and Bing rank your website high in the search terms for the keywords your clients are using.

What Is An Organic Search Engine Result?

There are two ways to reach the top of the search engine rankings:

Pay-per-click advertising, or PPC. On the diagram below the sponsored pay-per-click search on the top and to the right (highlighted in orange) require continuous payments every time they are clicked on.

Organic search engine optimization: Organic search results are very powerful. Ranking is obtained by having the right website, the right content, the right keywords, and the right links. 86% of search engine users report that they trust organic search results over paid results.

organic search engine results

What Is SEO: Understanding Pay-Per-Click

Pay-per-click, or PPC, is a way to obtain fast rankings without using content based search engine optimization. Instead of letting your content drive your rankings, pay-per-click allows you to pay for visibility on search engines like Google, Yahoo!, and Bing. Your website will appear on the results page for keywords of your choice, and you'll be charged every time someone clicks a link to be redirected to your website. The price you pay per click depends on the keywords you choose.

Although pay-per-click advertisement can be a valuable part of a search engine optimization action plan, it's not really a long term solution. The majority of searchers don't trust PPC ads the same way they trust results gained through organic search engine optimization.

What Is A Bounce Rate, And What Does It Mean For My Website?

Bounce rate is the rate at which people visit your website and leave quickly, or leave without visiting other internal pages. Basically, it gives you a good idea of how appealing and useful visitors find your website. Most search engine optimization experts aim for a bounce rate of 60% or less; anything higher than that requires some changes. Search engine optimization professionals will help diagnose problems that might be causing a high bounce rate, such as poorly written content, navigation issues, incorrect keyword usage, or a lack of interesting information.

What Is SEO? Our Experts Can Help.

Search engine optimization is simple in theory, but very complex in practice. When done right, it can have incredible benefits for your business and bring in a lot of new clients. But when done by someone with limited knowledge and experience, it can be ineffective or even have negative results. Trust the search engine optimization experts at SEO-Exchange to create a campaign that works for you.

Call us at (832) 687-4167 and start using the power of search engine optimization to boost your client base and increase revenue.